At 34, she launched her own PR firm while commuting between NYC and DC — then competed on Survivor as a 'reset'

For most people, going on Survivor means stepping away from real life for a shot at $1 million.

But for Bianca Roses, the gamble started before she landed on the beaches of Fiji.

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The 34-year-old had dreamed of competing on the reality show ever since she started watching it at 8. She finally submitted her audition in early 2023, around the same time she was taking another major leap. She launched her own public relations agency (1) during train commutes between New York City and Washington ahead of a move with her fiancé.

While preparing to outwit and outlast on season 48, Roses said she was also navigating major changes in both her career and personal life.

"I'm kind of blowing up my life in a lot of ways," Roses told CNBC Make It (2). "I was about to make all these major life changes."

The real gamble started before Fiji

As she waited to hear back from casting, Roses made another high-risk move: leaving her full-time job at a tech PR agency — where she had climbed to associate vice president — to start Rose PR. She says she missed the more hands-on side of the job and wanted to build something of her own.

After months of silence, a casting director finally reached out, launching an intense audition process that included interviews, medical exams and psychological evaluations.

Her career pivot came at a time when many Americans were rethinking traditional jobs.

Employee engagement in the U.S. fell to its lowest level in a decade in 2024, with only 31% of workers reporting they felt engaged on the job, according to Gallup (3).

Roses' decision also reflects a broader shift toward entrepreneurship. According to a study by SideHustles.com (4), 79% of employed Americans are interested in leaving traditional jobs to start their own business, including roughly 1 in 8 (5) who say they plan to make the leap within the next year.

Then came another challenge: timing. Less than a year after launching her business, Roses was selected to film Survivor in June 2024. But because she was bound by a strict nondisclosure agreement, she couldn't explain to clients why she suddenly needed to disappear for weeks, leaving her worried they'd think she "didn't take the job seriously."